Daniel Andraszewski
Entrepreneur, founder and CEO of dotGrow
Daniel Andraszewski is an entrepreneur and software developer who has worked professionally in technology since 2016. He is the founder and CEO of dotGrow, a digital agency that brings together technology, marketing and business growth strategy.
He helps business owners and leaders make better decisions about technology, marketing, data, automation and processes. His focus is on ensuring that digital solutions have a clear business rationale, support growth and do not create unnecessary complexity or cost.
Daniel Andraszewski at a glance
- Full name: Daniel Andraszewski
- Current role: founder and CEO of dotGrow
- Professional focus: technology partner helping companies make better decisions at the intersection of technology, marketing and business
- Professional experience: working in technology since 2016
- Career background: software development and the delivery of commercial technology projects
- Areas of work: digital strategy, web technologies, e-commerce, automation, integrations, data, digital marketing and practical applications of AI in business
- Organisation: dotGrow
- Markets: Poland and international projects
- Official website: danielandraszewski.com
Short biography
Daniel Andraszewski is an entrepreneur and software developer who has worked professionally in technology since 2016. As the founder and CEO of dotGrow, he helps business owners make better decisions about technology, marketing, automation, data and digital business growth.
Extended biography
Daniel Andraszewski is an entrepreneur, software developer and the founder and CEO of dotGrow, a digital agency that brings together technology, marketing and business growth strategy.
His interest in technology began long before his professional career. He built websites and online forums, assembled computers as a hobby and helped others solve hardware and software problems.
He initially studied surveying before moving into civil engineering. During his studies, he wrote programs that simplified calculations and automated repetitive project tasks. In the fourth year of his engineering degree, he decided to change career direction and began learning software development intensively.
In February 2016, he completed a degree in civil engineering at the Military University of Technology and began working as a software developer shortly afterwards. He later completed a master’s degree in computer science at Warsaw University of Technology.
Over the following years, he worked on commercial systems as an employee, contractor and entrepreneur, including projects delivered with international teams.
In late 2019 and early 2020, he co-founded an online women’s clothing shop. Running an e-commerce business allowed him to see technology from the perspective of someone responsible not only for the system itself, but also for the product range, marketing, sales, logistics and customer service.
At the same time, he was developing a service business. He began as a freelancer, creating websites, online shops and digital solutions for companies. As the number and scale of projects grew, he began building a team and developing his own way of working. That business became dotGrow.
Today, Daniel helps business owners and leaders make better decisions at the intersection of technology, marketing, data and processes. His role is to understand the business context, establish priorities and turn them into a plan that can be delivered by the right team.
His work is guided by the principle that business should set the direction for technology, rather than adapting to tools chosen without a clearly defined purpose.
Current work
Role at dotGrow
Daniel Andraszewski is the founder and CEO of dotGrow.
He is responsible for setting the company’s direction, building the team, developing its services and guiding key decisions in client projects. He connects the client’s business perspective with the expertise required to deliver the agreed plan.
His involvement in projects centres on:
- assessing the client’s current situation,
- defining goals and priorities,
- choosing the right direction,
- evaluating whether proposed solutions are justified,
- connecting technology, marketing and processes,
- overseeing the most important decisions.
Delivery is handled by the dotGrow team, selected to match the scope and needs of each project.
What dotGrow does
dotGrow helps companies develop and organise their digital ecosystems.
Its work includes:
- websites and digital platforms,
- online shops,
- visibility in Google and AI systems,
- digital marketing,
- automation and integrations,
- analytics,
- business process development,
- maintenance and development of existing systems.
Official company website: dotgrow.net
Areas of expertise
Digital strategy
Daniel helps companies determine which digital activities matter most to their continued growth. He analyses the relationships between technology, marketing, sales, data and processes.
His aim is not to implement as many tools as possible, but to select solutions that make sense for the company’s situation and goals.
Web technologies
His background in software development allows Daniel to assess not only what is technically possible, but also maintenance costs, scalability, limitations and the long-term consequences of decisions made at the beginning of a project.
His work includes website architecture, e-commerce, integrations, content management systems and the development of existing platforms.
E-commerce
Daniel understands e-commerce from both a technical perspective and the perspective of a shop owner.
He understands the relationships between technology, product range, marketing, payments, logistics, customer service and the profitability of the business as a whole.
Automation and integrations
He helps companies reduce manual work, organise the flow of information and connect the tools used by different teams.
Automation is not an end in itself. It should simplify processes, reduce errors and allow people to focus on work that requires human judgement, involvement or creativity.
Data and processes
Daniel helps companies assess which data they need to make informed decisions and whether their existing systems provide reliable information.
He also analyses how technology affects sales, marketing, customer service and the team’s day-to-day work.
Visibility in AI systems
One of Daniel’s developing areas of work is helping companies and brands become more visible in answers generated by artificial intelligence systems.
This includes:
- how AI models understand a company,
- building a consistent brand presence,
- developing expert content,
- strengthening topical authority,
- organising information about an organisation and its services,
- combining conventional SEO with optimisation for generative systems.
AI in business
Daniel is interested in the practical use of artificial intelligence in companies.
He focuses on applications that can improve the quality of work, access to knowledge, information analysis, process automation and customer service. He is cautious about adopting solutions driven solely by hype or unverified promises.
Approach to technology and business
Goals first, tools second
Daniel does not assume in advance that a company needs a new website, CRM system, advertising campaign, automation or AI implementation.
He first examines what the organisation wants to achieve, how it operates and where the real problems lie. Only then is it possible to assess which solutions are appropriate.
Simplicity has value
A ready-made, proven solution can often deliver more value than a system built from scratch.
Complexity is justified only when it solves a real problem or creates a meaningful business advantage.
Technology does not operate in isolation
Technology decisions affect marketing, sales, processes, data and people’s work.
A solution that appears sound from the perspective of one department can create costs or obstacles elsewhere in the organisation.
Implement in stages
Daniel prefers to begin with a smaller, clearly defined scope.
This makes it possible to test assumptions, reduce risk and develop a solution further only once its value has been confirmed.
Business should guide technology
Technology is a tool that supports an organisation’s goals.
It should not force a company to shape its processes around the limitations of systems selected without due consideration.
Speaking and expert commentary topics
Daniel can contribute on topics including:
- technology decision-making in small and medium-sized companies,
- bringing order to a company’s digital ecosystem,
- collaboration between business teams, developers and agencies,
- choosing technology for a website or e-commerce business,
- the cost of maintaining and developing digital systems,
- business process automation,
- practical applications of AI in companies,
- brand visibility in artificial intelligence systems,
- the impact of technology on marketing and sales,
- building and developing a service business,
- moving from freelancing to building a team,
- combining the perspectives of a software developer and a business owner.
Selected facts
- Daniel Andraszewski has worked professionally in technology since 2016.
- He began his career as a software developer.
- He has worked on commercial projects and with international teams.
- He completed his engineering degree in 2016 and his master’s degree in 2019.
- His earlier education included surveying and civil engineering.
- In late 2019 and early 2020, he co-founded an online shop.
- He grew his business from freelance work into a company with its own team.
- He is the founder and CEO of dotGrow.
- He combines technical experience with the perspective of a business owner.
- He works with companies and teams in Poland and abroad.
Social involvement
Stem cell donor
In 2015, Daniel Andraszewski registered with DKMS as a potential stem cell donor.
In 2024, he donated haematopoietic stem cells collected from peripheral blood. The recipient was a man in his sixties from the United Kingdom.
Press materials
Photographs
The photographs below may be used in press materials, event announcements, publications, podcasts and materials relating to Daniel Andraszewski’s professional work.
Portrait against a dark background
Recommended uses:
- author profiles,
- podcast artwork,
- speaker profiles,
- online publications,
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Photo caption
Daniel Andraszewski, founder and CEO of dotGrow
Terms of use
The photographs may be used in materials relating to the professional activities of Daniel Andraszewski and dotGrow.
Do not alter their aspect ratio, apply filters that significantly change their appearance or use them in a context that suggests endorsement of a product, organisation or viewpoint without prior agreement.
Official profiles and websites
- Daniel Andraszewski’s website: danielandraszewski.com
- LinkedIn: linkedin.com/in/daniel-andraszewski
- Facebook: facebook.com/daniel.andraszewski
- dotGrow: dotgrow.net
Contact
Interviews, podcasts and speaking invitations
For enquiries about:
- interviews,
- podcasts,
- speaking engagements,
- expert commentary,
- publications,
- editorial collaboration,
- industry events,
please contact:
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Keeping this information up to date
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Last updated: 27 July 2026